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Client Satisfaction

Proposal Win-Loss Review

"I was totally engaged reading the transcripts of your interview. You have a very good approach to what you do. In hindsight, the clients that you told us were at risk were in fact

at risk, and a couple have left. The clients you told us were very happy with us, a lot of them were eager to sign up with contract extensions or early renewals without competition. The insight you gave us was spot on."


Matt Diehl,

Lean Six Sigma Master Black Belt

Lippincott Williams & Wilkins

Client Satisfaction

Generating revenue from current clients is the lifeblood of any organization, and assessing and improving client satisfaction ensures the continuation of those revenues. FCW’s proprietary client satisfaction process delivers objective data, reports and tools that provide a transparent picture of every client relationship. More important, FCW focuses on identifying at risk clients and new business opportunities to help our clients retain and grow revenue from their current clients. The results are quite extraordinary, often giving our clients a 10 to 1 return on their investment.

Client Satisfaction Process

"The Win/Loss reviews have more than paid for themselves in new business. This may be the best ROI

of any of our sales and marketing dollars. I think Win/Loss is valuable because we get deep insight into the current buying criteria of clients, and an understanding of how we have or haven’t met those criteria."


Jim Lang

President & COO

Strategic Decisions Group

Proposal Win-Loss Review

Acquiring new clients is second only in importance to ensuring that you retain

your current clients. FCW’s proprietary proposal win - loss analysis is a sales and proposal review tool that provides insight, and understanding of why a sales pursuit was successful or failed. FCW has interviewed thousands of key decision-makers to learn why winning proposals win and why unsuccessful pursuits fail. Our clients have improved their proposal win rates, identified competitor tactics, learned competitor pricing strategies, and identified new business opportunities that they soon turned to revenue.


Proposal Win/Loss  Process